Omniture posted its, "See, we're doing great," press release yesterday, and the results are impressive: fifty new brands have come on board (note: probably less than fifty customers, as an individual enterprise may field multiple brands) and its installed base has expanded its SiteAnalyst coverage, ultimately tracking 50% more page views than before.
Reading such stats, it's hard to remember that four years ago, Omniture was MyComputer.com, targeting small and medium-sized businesses. In fact, it's hard to remember how different the Web Analytics market was then. The powerhouse vendors were Accrue, NetGenesis, and WebTrends, all software-based solutions. The ASP-based vendors, while doing well, were viewed by the world as more mid-market solutions.
How times change. After the rocket ride of growth percentages of 300%, both Accrue and NetGenesis saw sales drop precipitously and sections of their installed base walk away when the recession hit. Eventually Accrue filed for bankruptcy and has emerged as Datanautics; NetGenesis was acquired by SPSS; and WebTrends was bought by NetIQ.
Meanwhile, the ASPs started to bulk up and gain market buzz. Coremetrics, Omniture, and WebSideStory now all have a much larger installed bases, capabilities, and expertise than they did four years ago. Makes you wonder what the Web Analytics market will look like four years from now....
What are your thoughts?