Well, I got one of those, "Excuse Us While We Sponge Off You" e-mails today. It was from the Horn Group, a PR firm asking questions for one of its clients, Kalido, a data warehousing company.
Since these e-mails are written in PR speak, it always takes some time to figure out what they're really asking. Some examples:
Please list the companies you see as key players in the MDM space. Translation: "We
don't really know who Kalido competes with, and are worried that we've missed someone. If you tell us, we'll look like we know what we're doing in front of the client without actually having to do any work -- other than send this e-mail."
Do you think Kalido has a strong position in the MDM market and/or data warehousing market? Translation: "Are you going to write anything bad about our client in the next year?"
Any advice for Kalido or the MDM market for the future? Translation: "Although we charge our client for our services, we figure you'll give away your expertise for free. So tell us the competitive threats Kalido should worry about, the market trends you've seen over the past three months, and how Kalido should position itself to gain greater mind and market share. That way, once again, we'll look like we know what we're doing in front of the client with minimal work on our part."
The e-mail ends, "We look forward to connecting with you again in the future." Oh, swell. I can hardly wait.