I don't get it. Vendors will go to great lengths to brief me on their new product release, and then neglect to send me the presentation after the briefing. It's sort of like the "Loneliness of the Long Distance Runner"--they run for miles, and then refuse to run the last 10 feet to cross the finish line. This happens probably half of the time (yes, I keep stats). The causes are several:
- It's Finished Two Minutes Before the Briefing: Some vendors figure they'll send the deck before the briefing (not a bad idea), but it's never ready beforehand because they're always in tweak mode. And then after the briefing they forget that they didn't send it.
- They're On to the Next Crisis/Analyst Briefing: They finish the briefing, heave a sigh of relief, move on to the next call, and forget to send it.
- Paranoia About NDA Violations: Some vendors don't send a deck because Legal has told them this prevents non-disclosure violations. So the company will go through the slides during a web conference but refuse to send the actual deck. (Uh, apparently Legal has never heard of screen capture software.)
- Incompetent PR People: During the briefing the PR person swears on a stack of bibles that he or she will send me the deck--and I never see it.
Sending along a presentation to the analyst is an important thing to do, because we are the ultimate "information overload" group. Literally, I have had a vendor presentation on a Monday and by Wednesday I can't remember what it was about. Some weeks, I'll have eight vendor presentations, some back to back. Trust me, they all blend together after awhile. And I've asked around--all analysts have this problem. We depend on our notes and the vendor presentation as mental crutches. Take away our crutches, and we don't do so well.
So, if you're a vendor, send along your presentation. The analyst will thank you because you've made his or her job easier.