Following are my notes from the opening keynote at the Gilbane Conference yesterday. The panelists were:
- Susan Parker, Director, Mass.gov, Commonwealth of Massachusetts
- Michael Edson, Director, Web and New Media Strategy, Office of the CIO, Smithsonian Institution
- Luuk de Jager, Senior Director, B2C Organizational Empowerment, Central Marketing Office Online, Philips Consumer Lifestyle
Mass.gov, a lot of different web sites. Mass.gov came along in 2001.
- Brand: Simple, recognizable brand name
- User-Centric: Content organized according to users, not government structure
- Consistency: Same look and feel
- Consolidation: From hundreds of individual web sites to a handful of sub-portals
Mass.gov came out of an e-government task force chaired by Governor Celluci. Vision was high level. Over
time has evolved into “a single face of government.”
an analysis of a consolidated web site; reduced the number of people needed
from 20-30 to 5-6 people.
We want to deliver info to where people live, such as on Facebook. We have a long way to go to do that. We've just started on a Massachusetts Open Data initiative.
We have had a problem with being dependent on expensive consultants to keep our systems running. For products, we use Interwoven Team Site and Vignette.
- Mass.gov gets 2.5 million unique visitors a month; there are 200 content authors.
- 104 individual web sites in the Executive Branch before Mass.gov. In December 2009, 36 total sites.
- Before Mass.gov, 157 separate sites in all Mass government. Dec 2009 is 89; goal is 30 in June 2012.
Used a process of "workshops to wiki." Time was the enemy. Used a public-facing wiki over the course of 6 weeks. To find information about the project, search for “Smithsonian Web Strategy.” Recorded the workshops on the wiki.We’re a red ink business. We want to lose less money but involve a lot more people.
Build your APIs first; we want to have people reuse our content.
De Jager: Philips
- Philips has $30 billion
- 15,000 active SKUs, 52 countries
- .com: The marketing site
- .shop: Used for consumer intelligence
- .live: User-generated content
- .org: Global scale, local flavor